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After 17 Years, Pepsi Brings New Bottle

Pepsi is reverberant out a new design for its 567-gram bottle for the first time in about 17 years. The new bottle has a shaped bottom half that seems softer for holding, and the wraparound label is truncated so that more of the drink is unclothe.

The modification precedes a number of showy moves in the past year by PepsiCo to amend results for its namesake soda, reckoning a multi-year deal to advocate the Super Bowl halftime show and a wide-ranging agreement with the pop star Beyonce. PepsiCo Inc, based in Purchase, New York, has been working to improve the brand after losing market share to Coca-Cola Co in late years.

Andrea Foote, a PepsiCo spokeswoman, told the new bottle is portion of the company's current update of marketing and packaging materials for the cola. The single-serve bottles, which are broadly sold-out in coolers at drugstores and other merchants, will begin ringing out in April.

Foote said it will yield a year or two before the new bottles totally replace the current bottles, which the company says were introduced in 1996. Coca-Cola, based in Atlanta, says its incumbent 567 gram contour bottle made its US debut in 1993. Small changes were made concluded the years, such as making the surface softer to grip and decrease the neck of the bottle.

Despite PepsiCo's fielded up efforts, its drink volume in North America diminution by 4 per cent last year. That enclosed a four per cent declined in carbonated soft drinks and a 3 per cent declination in non-carbonated drinks, according to a restrictive filing with the Securities and Exchange Commission.

PepsiCo makes a wide extent of products, including Frito-Lay chips, Gatorade, Quaker Oats and Minute Maid. But it has long been delimited by its namesake soda and its competition with Coca-Cola.

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