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Facebook Brings in Video for Instagram

Facebook is adding up video to its admired photo-sharing app Instagram, following in the heels of Twitter's rising video-sharing app, Vine. Instagram co-founder Kevin Systrom said on Thursday that users will be capable to record and share 15-second clips by tapping a video symbol in the app. They can also apply filters to videos to add difference, make them black and white or diverse hues. "This is the similar Instagram we all recognize and love but it moves," he said at an occasion held at Facebook's Menlo Park, California, headquarters. Vine, which launched in January, has 13 million users and allows people create and share 6-second video clips. Instagram has 100 million users, up from 20 million when Facebook acquired the company more than a year back. If users like it, Facebook's move could drive mobile video sharing into the mainstream. To make use of the video feature, Instagram users can tap on the same camera icon they use to snap photos. A new video camera icon will show on the right side. Tap it and a screen with a red video button will let you record clips of sunsets, kids running in parks or co-workers gazing at their computer screens. The app will record as long as your finger is on the red button or for 15 seconds, whichever appears first. Not unlike Vine, taking your finger off the button will stop the recording, allowing you to shoot the scene from a different angle or record something else on the whole. Once you have 15 seconds of footage, you can play it from the start and post it on Instagram to share with others. Given Vine's fame, "it is perhaps more astonishing that Facebook has not introduced video for Instagram quicker. There is no doubt Twitter will move speedily to up the ante on Vine and this could weaken Facebook's efforts with video on Instagram," said Eden Zoller, principal customer analyst at Ovum, a technology research firm.

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