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Google Coup Facebook in US Display Ads

Google becomes the biggest earner in US display ads this year, captivating the No. 1 rank away from Facebook and bolstering its overriding presence in online advertising.

Google’s rising thump in display ads, the boxes with images and video found on websites - has appear on the back of escalation in video advertising on its YouTube supplementary, as well as mobile advertising throughout Admob, a company attained by Google in 2009.

According to the projections by eMarketer, a digital advertising research firm, Google will declare 15.4 per cent of display ad dollars, or $2.31 billion, measured up to Facebook's 14.4 per cent, or $2.16 billion.

But it added that publishers around the board have been aching by weaker-than-expected display advertising claim this year as big brands withdrawn splurging on expensive digital campaigns.

Top display ad earners like Google and Facebook were generally followed by Yahoo, Microsoft Corp and AOL, which all have marketing networks all around their digital content properties.

According to Facebook, it would start developing a mobile ad network that would let advertisers to aim ads using Facebook data all over the web and not only on Facebook's website.

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