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Google-Glass Turned Goal for Developers

Google has yielded its highly-expected gadget Google Glass to developers to pay effort on developing more applications for the platform, a top company official said. The California-headquartered firm, however, did not provide any exacting date for the Indian or global launch of Google Glass that is a wearable computer with a head-mounted display. "We are giving away a little for the developers as the idea is for them to build up using the Google Glass platform so we can find out what exciting applications can be added in addition to what we previously have," Google SVP and Chief Business Officer Nikesh Arora told about the time of launch of the gadget. "It is already being squashed. There are natives who had signed up to buy it. We had asked people to give us a report of why it makes sagacity for them to have Google Glass. We have lots of people answer to that and we have elected a subset of those people and the plan is to let them have it, let them produce applications for it," he added. In February this year, Google introduced a contest where it asked participants to submit an application, 'ifihadglass', elucidation what they would do with Google Glass technology. On being elbowed about the launch of the gadget in India, he added, "It has not been launched to consumers everywhere in the globe. It has been yielded to a select developer." It comprises search, display, mobile, social media, email and video marketing. The report said online advertising market on a regular basis is likely to grow by 40 per cent yearly in four years. As per the industry estimations, digital advertising forms 7-10 per cent of the total advertising sell in India.

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