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Twitter Starts to Target Cookie-Based Ad

Twitter said Wednesday it would start showing independently targeted ads using cookies, an effective online tracking technology that has also stimulated concerns about internet privacy. Twitter is only the most recent Web Company to make use of cookies, which have been set up for years by firms like Google, Facebook, Amazon and practically every other major website. These small files, placed on Web surfers' computers, hold bits of information about the user, such as what other sites they have stayed or where they are logging in from. In the case of Twitter, the company will additional agree to retailers to join anonymous versions of their customers' email addresses, recognized as hashes, to Twitter's advertising engine to separately target their customer support. Privately owned Twitter, treasured at close to $10 billion by investors, has ramped up its advertising capabilities in front of a widely expected initial public offering in 2014. Twitter's new feature, which is likely to heave advertising rates and revenues for the company, arrives in the midst of heightened public dispute over the corrosion of online privacy.' In a blog post on Wednesday, Twitter said it would offer its users the selection of disabling cookies by enabling a "Do Not Track" option in their browser. Many leading browsers such as Mozilla Firefox and Internet Explorer include such options. Twitter users can also completely opt out of ads tailored by outside data by opening their account settings, the company said.

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